Ramón Luis Ayala Rodríguez (1977-), more commonly referred to as Daddy Yankee, is a Puerto Rican singer, songwriter and rapper. Often considered the “King” of the Reggaton genre, he first rose to prominence in the early 2000s with his debut album, El Cangri.com. His 2004 album, Barro Fino, became the top selling Latin music album of the decade. His appearance on Luis Fonsi’s 2017 chart-topping smash hit, “Despacito” serves as a testament to the influence he continues to have on the Latin music scene. A star on the Puerto Rico walk of fame, a spot on Time magazine’s list of the 100 most influential people, the Presencia Latina at Harvard University, and a plethora of music awards serve as a reminder of his status as one of the most influential Latino figures in popular culture.
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